Brute Squad Logo Design
Brute Squad is a local Cleveland punk cover band originated in 2017. Their specialty is covering your favorite songs from the Millennial generation with a punk rock twist! This makes them stand apart from the plethora of classic rock cover bands in the area. I worked with their lead vocalist on the project, and the idea evolved throughout the process.
Final Design Main Logo and Standalone Wordmark
Logo Variations
Design Process
I had a one-on-one Q&A with the client which gave me a feel for their mindset, the brand and the demographic. They had a few ideas about elements to incorporate. I simplified some the idea list into a logo which made sense for the band and wasn’t overly cluttered with elements. The skull and representation of Ohio were two of their most wanted elements. In an effort to convey quick recognition and instant readability, other elements had to be left on the table. We decided that hand-drawn lettering would work best instead of a pre-designed font, just to give it that unique feel.
Procreate sketch and final drawing (before vectorization)
Check out the band!