Digital Signage

Early in my career, I spent some time mastering the art of digital signage. I was part of a team who created Kroger's content for its initial in-store digital signage foray. We created 845 unique videos from concept to completion over a 4-year period. Next, our same team created 545 unique digital signage videos for Lowes stores over a 3-year period. Over this 7-year period, we also produced digital signage content for casinos, restaurants, and more. This time period helped train my motion designer's eye to focus on:

  • the environment

  • reformatting with ease (such as converting 16×9 to 9×16)

  • graphics made for easy, quick viewing

  • engaging visuals with muted audio

  • contrast between energetic and subtle animation

View some mock-ups of my work in action below.

Need help with motion design on a digital signage project?

 
 

Disclaimer: All work displayed in this portfolio belongs to its respective copyright holders. This work was created as part of a team at the production studio EDR Media and/or direct to client contract work.

These mock-ups use stock photography and are not an exact representation the environment it was designed for.